Anne Rekow
Creative Director | Brand & Product Design
I lead creative teams in building brands, products, and experiences that connect with people and move organizations forward.
A good solution starts with a good question. Here’s how I get there.
How I Work
1 · EMPATHIZE
I start by understanding the problem, ideally through user research.
It’s easy to design for what you think people need. I’d rather find out what they actually need.
2 · DEFINE
I synthesize what I’ve learned into a clear problem statement.
Getting the question right is half the work. This is where the real opportunity starts to come into focus.
3 · IDEATE
Before a pixel or pencil moves, I explore different ways to approach the problem.
It’s where the magic happens and the often unexpected and best ideas come to light.
4 · PROTOTYPE
I explore the strongest ideas, whether that’s a logo, a product, or a single feature.
The first design is rarely the best one. Prototyping helps me push past the obvious and see what’s possible.
5 · TEST
I put the work in front of real users to see if it actually solves the problem.
Even a quick gut check can save a lot of time and money later. It catches issues before you build, print, or ship, and confirms when you’ve hit the mark.
6 · REPEAT
Not every project needs another pass.
But the ones that do get better for it.
Made by Hand
Shop the Collections
A small collection of handcrafted jewelry designed with an emphasis on color, texture, and the natural beauty of the materials.