Mindscapes
Brand Strategy, Design, Creative Direction, Systems Design
Mindscapes (mindset + landscapes) is a K-5 curriculum built on mental destinations students explore and inhabit. Each Mindscape is visually represented by an element in nature and is designed to evoke a different impression or experience tied to SEL skills.
The program consists of six Mindscapes and their emotional descriptors: Pond, Lightning, Mountain, Sunrise, Rainfall, Forest. Sets of activity cards for each Mindscape provide skill practice through positive experiences and student notebooks gives students ability to personalize their own.
Summer Camp Art Class tapped into childhood memories during summer months and time spent making arts and crafts at camp, home, or a local rec center. This theme lent itself to the six outdoor Mindscapes that students experience throughout the program.
Mood Board
Activity Cards
Each card provides step-by-step activities on one side and the image of the specific Mindscape on the other.
Early Concepts
Final Design
Posters
Teacher Guides and Journal
One teacher guide per grade span, K-2 and 3-5. Guides were color-coded for easy identification between grades. The program also came with a consumable teacher journal “field guide” to keep track of students progress and accomplishments.
Student Notebooks
Three age-related student consumable notebooks were available. Grades K-1, 2-3, and grade 5. The covers, printed on uncoated stock, allowed students to draw on and personalize their notebook.
Promo video for Facebook showcasing a classroom kit and flats of outer box.
Packaging
Marketing
