About Me

Effective design starts with listening: understanding the problem, the audience, and the untapped opportunity beneath the surface.

As a senior creative director, this is how I transform brands, lead creative strategy, and build teams that consistently deliver high-impact work.

My experience spans educational publishing, B2C, and CPG, leading both product and marketing creative. I bring together research, consumer insight, and strategic thinking to create design systems that are compelling, scalable, and competitive in the marketplace.