Renuzit Seasonal Air Fresheners
Brand Strategy, Design, Creative Direction, Copy Writing, Systems Design
Renuzit® expanded their seasonal program with evocative scents and trends based on designs that drive impulse purchases through the seasons. Concepts needed to clearly differentiate from the rest of the Renuzit portfolio
Spring/Summer
Fall
Quarterly Rotational Scent System
Develop an experiential seasonally based line that appears each quarter and must communicate new scents that appeal to the adventurous spirit.
Unify designs across the line but still capture the individual season.
Final Design
