The Superkids Reading Program Rebrand
Brand Strategy, Design, Creative Direction, Systems Design
The Superkids Reading Program is a comprehensive K–2 curriculum that systematically builds foundational reading skills. Encompassing hundreds of components and learning aids, students remain engaged as carefully sequenced instruction develops the knowledge and abilities they need to become confident readers.
At the heart of the program is an endearing cast of relatable characters who motivate and inspire students. As students move through the program, they follow these characters on their journey, growing alongside them as their reading skills and confidence develop.
Mood Board
The chosen mood board established the visual foundation for the program and its marketing campaign. Bright colors, layered transparencies, textures, and patterns appear consistently throughout the design system.
Logo Exploration
Teacher Guides
Each grade is color coded with 18 teacher guides per grade.
Student Workbooks
Each grade has consumable student workbooks. Starting in grade K, each of the 15 characters are introduced one at a time with the corresponding sound.
Posters and Cards
The program includes posters for each grade, writing paper, and a variety of oversized cards that enhance skill practice.
Trade Publication Components
Students are exposed to trade-like texts in the form of magazines and library books. These components offer real-world experiences using carefully curated content that aligns with the rest of the program as both fiction and informational text. Due to the authentic trade aesthetic, they purposely break from the rest of the Superkids identity system found elsewhere in the program.
Grade 1 and 2 Magazines
Library books
Marketing
Several short animated videos were created for go-to-market, along with a robust social media campaign, multiple email campaigns, several collateral pieces, pull-up banners, sampler boxes for each grade and trade show booth components.
Teaser Email Campaign
Developed a drip email campaign for go-to-market pre-launch. Relied heavily on design of new engaging template, small animations, short headlines, and bold colors.
Brand Guide
