Food-Private Label & National Brand
Design, Systems Design
Jimmy Dean frozen breakfast sandwiches line extension concepts for new baseline product, Delights.
Kroger Private Selection jarred salsa line extension, positioned as premier house brand.
Jimmy Dean Delights cluster positioning
Built the Jimmy Dean frozen protein breakfast business by enticing new consumers into the category. Addressed consumer barriers to entry by offering higher quality/cost ingredients. Competed with Special K & Lean Cuisine by offering competitively priced offerings and protected current business.
Kroger Private Selection
Kroger’s premier house brand salsa line extension. Final design shown with ingredient images from photoshoot.
Photoshoot brief
Photo brief dictates all aspects of 8 salsa SKUs.
