Jump Into Writing

Brand Strategy, Design, Creative Direction, Systems Design

Jump Into Writing is a grade 2-5, student-centered approach where students learn to write daily for extended periods on topics they choose. Through independent writing, sharing, and celebrating one another’s work, students develop skills across three genres: narrative, informational, and opinion. A rich collection of mentor texts provides exceptional modeling opportunities and diversity at all grade levels.

Because students write about themes that matter to them, each piece is unique, reflecting individual interests rather than a single, shared topic.

Mood Board

The Personal Touch board provide inspirational opportunities for organization both written and physically. The dot journal concept was adopted as the perfect aesthetic for the program which encouraged students to engage with and personalize their notebooks as they learn about different genres.

Teacher Guides

Each writing genre has its own teacher guide. They can stand alone as separate modules and be taught in any order after starting with the launching unit.

Student Notebooks

Two different size student notebooks were designed for grade 2 and 3-5 with age appropriate sizes, write on lines, and activities. The covers were printed on uncoated stock with lots of room to personalize. Inside, the black and white pages make it easy for students to add their own color and are full of whimsical illustrations that add another level of fun and engagement.

Packaging & Promotion

A universal box was developed for the product and stickers are added to designate grade level. The box also had a billboard backing for use with the Sales team at trade shows and other live events.

Promotional items were created for giveaways, canvas bags, blank journals, pencils and post it tabs.