Packaging Development
Brand Strategy, Design, Creative Direction
Structural package design requires a different mindset—moving from flat to three-dimensional, with a deep understanding of how materials bend, mold, and fold. The following is a sampling of structural concepts and produced designs.
Jump Into Writing Program Packaging
Final Design
Packaging Concept 1
CHALLENGE: Develop a packaging system that could support both modular and full-year purchasing models while maintaining a cohesive customer experience, efficient fulfillment, and organized classroom storage.
SOLUTION: Created a flexible packaging architecture that scaled from single-module purchases to complete program bundles. Program-specific sleeves accommodated individual modules as they were purchased over time, while a secondary outer sleeve consolidated all components into a bookshelf-ready full-year set. The system streamlined shipping, supported future expansion, and reduced packaging complexity by using program-specific graphics with grade-level identification applied through internal labeling.
Packaging Concept 2
CHALLENGE: Create a packaging solution that could efficiently support the full set of modules and any grade level while minimizing production complexity, reducing SKU proliferation, and creating a cohesive customer experience.
SOLUTION: Created a universal packaging structure designed to accommodate a full year of teacher guides and mentor texts across all grades. Grade-specific identification was achieved through a sticker system, eliminating the need for unique packaging for each grade level. The concept also integrated sales and product packaging into a single solution through a foldable billboard header that enhanced shelf presentation while remaining removable for classroom storage and shipping efficiency.
Packaging Concept 3
CHALLENGE: Create a packaging solution that could efficiently support the full set of modules and any grade level while minimizing production complexity, reducing SKU proliferation, and creating a cohesive customer experience.
SOLUTION: Developed a universal packaging system capable of housing a full year of teacher guides and mentor texts across all grade levels. Grade-specific stickers provided flexible identification without requiring unique packaging structures, reducing SKU complexity while maintaining a cohesive product family.
Superkids Simple Sample Box
Final design
Packaging Concept 1
CHALLENGE: Develop sales sample kit packaging for a K-2 reading program that could securely house multiple product and sales components, support portability for sales team, and create a compelling presentation in trade show environments.
SOLUTION: Designed an open-book packaging structure featuring storage pockets on both sides and a dedicated location for the Superkids booklet. To accommodate the weight of the materials, the concept incorporated a plastic clasp closure and integrated hand grip for easier transport. When opened, the package also functioned as a display piece, extending its utility into sales presentations and trade show environments.
Packaging Concept 2
CHALLENGE: Develop sales sample kit packaging for a K-2 reading program that could securely house multiple product and sales components, support portability for sales team, and create a compelling presentation in trade show environments.
SOLUTION: Designed a slim open-book package with dual storage pockets and an integrated inset for the Superkids booklet. A flap-and-Velcro closure provided secure transport while minimizing weight and structural complexity. The streamlined design improved portability and ease of use for sales team while maintaining a cohesive presentation of program materials.
Tampax Exploratory Packaging
CHALLENGE: Explore how premium packaging could differentiate a new feminine care product and validate whether consumers would associate elevated packaging with increased product value.
Solution: Created multiple structural packaging concepts designed to convey a more premium brand experience. Consumer testing evaluated ease of use, perceived quality, and price acceptance, providing insights into the role packaging could play in supporting a premium product strategy.
Chosen concept moved into further testing.
