Packaging Development
Brand Strategy, Design, Creative Direction
Structural package design requires a different mindset — moving from flat to three-dimensional, with a deep understanding of how materials bend, mold, and fold. The following is a sampling of structural concepts and produced designs.
Jump Into Writing Program Packaging
Final Design
Option 1
This packaging solution seeks to address the modular and full-year purchasing options associated with this program. Customers may choose to purchase individual text type modules or purchase all modules as a full set.
Individual Module Purchase
Customers select the specific module(s) of their choice and would receive both the Launching Unit and the selected module materials. The modules ship inside the program-specific outer sleeve with void material until other modules are purchased and added.
Full-Year Purchase
With full-year purchases, customers would receive one launching unit sleeve and all three text type module sleeves. All four sleeves would be housed within a surrounding program-specific sleeve for bookshelf storage. The entire package would arrive in a custom shipper.
In both scenarios, the packaging would be program specific but not grade level specific. Stickers would be applied to internal packaging to indicate grade.
Option 2
This packaging solution utilizes a universal box for all grades and individual stickers to denote grade level. The box holds a full year of all teacher guides and mentor texts.
The same box could be used for both sales and product packaging with the addition of a billboard header that folds for shipping and removable for storage.
Option 3
This packaging solution utilizes a universal box for all grades and individual stickers to denote grade level. The box holds a full year of all teacher guides and mentor texts.
Superkids Simple Sample Box
Final design
Option 1
Open book design with pockets on either side and a place for a small booklet attached to the outside left pocket. Due to concerns about the weight of product inside this design included a plastic clasp and a plastic hand gripper in the back for easy handling.
Option 2
Slim open book box with left and right pockets. Incorporated a flap Velcro closure and an inset on left pocket for the Superkids booklet.
Tampax Exploratory Packaging
Tampax wanted to explore and test with consumers a series of high-end packaging concepts for a new premium product offering.
Final design for testing
